Color Police

A few days ago we were instructed to bring in a few examples of both good and bad color usage into class to share. Here were a few of my favorites:

GOOD COLOR USAGE:

This Coach ad has such great color usage due to the way the yellow purse pops. By using dulled out shades of yellow and green for the background, the strong chroma looks really appealing.

Not to mention the awesome design to make this look like a vegetable cooler, these colors together give the overall ‘fresh’ appearance and looks extremely nice to the eye.

BAD COLOR USAGE:

This ad has entirely too much going on. Between all the different people and the costumes and hats, its crazy to focus on one thing. It’s absolute chaos.

     

This ad has too much strong chroma fighting for your attention. All the people have near equal emphasis and therefore does not flow.