LIMITED PALETTE: using only a few hues often creates unity, particularly with the addition of another unity strategy.
SOFTEN THE CONTRAST, WEAKEN THE CHROMA: reduces the use of strong chroma hues that grab too much attention and allows for better visual movement throughout the image.
TRANSITIONS IN HUE, VALUE, OR CHROMA: eliminate big visual leaps and help the viewer's visual path slow down and make sense of the image.
Transition in Value |
USE OF NEUTRALS: provides balance and transition between many colors.
HUE, VALUE, OR CHROMA DOMINANCE: provides balance (and often color symbolism or expression) in designs.
Hue & Chroma Dominance |
KEY THE COLOR: adding a hue, such as yellow, to each color in the design makes the palette more harmonious and suggests temperature.
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