HUE: the family name of a color, such as red, blue, or yellow. Hue carries the expressive, emotional, or symbolic aspect of the design.
-Harmonious: the use of two or more colors that are next to each other on the color
wheel, such as red and orange.
-Contrasting: includes colors that are far apart on the color wheel, such as blue and
yellow.
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HARMONIOUS |
CONTRASTING |
VALUE: the lightness or darkness of a color. Value contains more than 90% of the information in a design and can suggest volume or three-dimensional form, space, or the pattern of light and dark that moves the viewer through the picture plane.
-Harmonious: either all light or all dark values within a design.
-Contrasting: includes both light and dark values, such as light pink and brown.
-Harmonious: either all light or all dark values within a design.
-Contrasting: includes both light and dark values, such as light pink and brown.
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HARMONIOUS |
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CONTRASTING |
CHROMA: the purity or grayness of a color, such as KU red (strong chroma) vs. brick red (weak chroma) or brown (weak chroma and dark value). Strong chroma is exciting and grabs attention; too much strong chroma confuses the viewer as to what to look at.
-Harmonious: either all really bright (strong chroma) or all grayed (weak chroma).
-Contrasting: includes both bright and dulled colors, such as Jayhawk Red and gray.
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