Wednesday, August 29, 2012

Principles of Color Design

A few days ago we were given an assignment to take multiple pictures of each color design principle; I thought I'd post just a few of my best examples. I included our class notes for better understanding. Enjoy!

HUE: the family name of a color, such as red, blue, or yellow. Hue carries the expressive, emotional, or symbolic aspect of the design.
     -Harmonious: the use of two or more colors that are next to each other on the color
      wheel, such as red and orange.
     -Contrasting: includes colors that are far apart on the color wheel, such as blue and
      yellow.
HARMONIOUS
CONTRASTING



VALUE: the lightness or darkness of a color. Value contains more than 90% of the information in a design and can suggest volume or three-dimensional form, space, or the pattern of light and dark that moves the viewer through the picture plane.
     -Harmonious: either all light or all dark values within a design.
     -Contrasting: includes both light and dark values, such as light pink and brown.
HARMONIOUS
CONTRASTING 

CHROMA: the purity or grayness of a color, such as KU red (strong chroma) vs. brick red (weak chroma) or brown (weak chroma and dark value). Strong chroma is exciting and grabs attention; too much strong chroma confuses the viewer as to what to look at.
     -Harmonious: either all really bright (strong chroma) or all grayed (weak chroma).
     -Contrasting: includes both bright and dulled colors, such as Jayhawk Red and gray.
HARMONIOUS
CONTRASTING


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