Thursday, April 18, 2013

Text Component

For today's class we had to write a 400-word text component over our designer. Posted below is mine:

From the black leather pants to the jeweled cross necklace, Peter Marino is undoubtedly a devoted biker. And the serpent tattoo and mohawk only add to this unique style of his. However, what you wouldn’t expect from this buff being is the work he creates when away from his bike. While his clothing isn’t quite considered  ‘high-end’, the places he designs for are quite contrary. In fact, he has been referred to as the “Leather Daddy of Luxury” seeing as he has designed for everyone who’s anyone, including Chanel, Louis Vuitton, Fendi, and Dior, just to name a few. 
Born in Manhattan and raised in North Queens, Peter grew up in a working class family. He went on to Cornell University for Architecture and graduated 1971. His inspiration had always been Andy Warhol, which made it ironic that his first project was to design none other than Andy Warhol’s townhouse, whom he had met through another young architect. From there Warhol became his mentor until he unfortunately died in 1987. Marino did many other residential places from there on out, but it wasn’t until 1985 when Barneys New York hired him that he decided to make the transfer from residential to retail. From there, his business took off, designing everywhere from Donna Karan to Valentino. They grew from a 15-man firm to a now 140-man firm.
While not Marino’s personal words, this quote has been said to accentuate his style; “I want to create the illusion—and the reality—of permanence”. Marino truly believes in the integration of both architecture and interiors, which you can see through the clean nature of both of these. What sets him apart from all of the other designers is that he creates the full package – inside, outside, and everything in between. In addition, he has perfected the design to get customers through all the leather and lipstick and straight to the register, while still maintaining separate branding for each of the separate designers.
Peter Marino is definitely one to push limits, as one must to make it in this industry. The 62-year-old won an AIA Institute Honor Award in 2007 for his semi-transparent Louis Vuitton boutique in Hong Kong. He is now doing much more work in the Middle East, where an influx of money and progressive aesthetics have allowed his designs to reach new heights and shapes.

“I don’t work like other architects, so why should I look like them?”
                                                                                          -Peter Marino

No comments:

Post a Comment